by drakula63 » Mon Apr 04, 2022 9:29 pm
Yeah, I might be overthinking it... but I do tend to scrutinise things and I have a very meticulous way of looking at things, to the point that I try to figure out patterns and the process that lies behind things happening, etc... etc... etc... I've always thought that the cover art for Another String... was a bit elaborate for what was somehow a lesser album. There were indeed some very good cover paintings for the MFP albums in the 70s (Tom Chantrell did a great one for a Geoff Love Bond themes album and a couple of sci-fi themes albums a year or two later), but I'm not sure the same level of care and detail went into el cheapo album covers in the 80s. Another String was, as has been stated, more of an MFP type album (like 'Rock On With...) rather than a full-priced album. I am just imagining myself as the head of EMI Records in about February 1980 as String of Hits gets to the top... what do I do? I think 'we need another one of these!' and give the Shads or Brian Goode a call. And then get onto the art department ASAP and tell them to get something worked out for the front cover... confident that it's going to happen. If the Shads had been having top ten albums for the previous decade then maybe things would have been different, but SoH came from out of nowhere and must have got everyone thinking. To my way of thinking, another album along the same lines would have been the obvious follow-up.
Looking back, I can actually remember seeing the advert for it in the paper and assuming, immediately, that it was their 'new' album. I can even remember riding into town on my bike (with my brother) and buying it. It fell slightly below my expectations but, as I've said, some of the tracks were new to me so I wasn't too disappointed! I am reminded, for some strange reason, of Lew Grade selling The Persuaders! TV series to American television, on the strength of it starring Tony Curtis and Roger Moore, before having actually asked the actors in question of they wanted to do it!
Anyway... both Moonlight Shadows and Reflection seemed to follow the SoH formula and enjoyed more success than any Polydor album that preceded them. I agree that things were pretty much set in stone after SoH and that was probably the inevitable way forward. SoH probably saved their career and gave them the bargaining power to get a good deal from Polydor, Sadly, I don't think that any of the Polydor albums were as good as String of Hits.