Hi Bojan,
I think the answer is quality and a tremolo (if you want it) plus a scroll head if you like it. I'm not knocking the club version (provided it is the newer Chinese made, because the old Korean ones were not as good by all accaonts), which are good for the money, but the new 12 strings, if as I expect , are as good as the Apache they will be indistinguishable from the custom made ones - and I have both- at at least twice the price of the Chinese.
Even with Burns, all of whose guitars now seem to be well made, you get what you pay for in my view.Just read the comments of the members on here about the Apache ( presumably they are still on the old forum).
All the best, Nick.